Photography
Photography
Our photography style is an important part that completes our brand experience, forward thinking, impactful and welcoming as well as a visual interpretation of our purpose. The examples shown here are orientation for image processing. It does not make sense to provide a universal filter, as the lighting conditions can be very different in each shooting.
The power of images
Great images have impact. They make us feel something real. They move us. Our images do much more than merely display our products. Each image is directly aligned with our “Engineering Progress. Enhancing Lives.”
Concept: REHAU imagery is authentic and casual. As a company committed to “enhancing lives,” our visual landscape portrays people in a carefree, uncomplicated, simple way. By using imagery to demonstrate that REHAU anticipates customer needs (i.e., innovative products), we put people and their everyday life situations at the center of focus. Finally, our images are infused with a sense of lightness, simplicity, optimism, and eff ortlessness, providing a strong alignment with our brand strategy and purpose.
Style 1: Product hero shots
Light grey background for cover images
Clear order in presenting collections
Style 2: Product in use
Style 3: Lifestyle
Style 4: Case studies
Style 5: Product assembly
Style 6: Corporate Image
Color look of the REHAU imagery
The REHAU picture world is inviting and impressive. The pictures have a high proportion of black and are very rich in contrast. The saturation is slightly reduced, the skin tones nevertheless appear lively. However, the colours of the products remain authentic and unchanged.
The color spectrum of the image is believable and dynamic. The scene is flooded with warm light. This effect can be improved by using the ColorLookUp “Crisp_Warm” in Photoshop. In general, however, it is not possible to provide a universal filter for processing, as the lighting conditions on the set are always different. The many examples on this page are intended to provide orientation.
Left side of the comparison: unprocessed image, right side: image after colour adjustment.
Stock images
Is it possible to use stock images?
Generally yes. We use images from Getty Images and Adobe Stock. However, the purchased images must correspond to the REHAU visual language and be provided with the appropriate colour look.
How to order photos from Getty Images?
REHAU has a worldwide contract with Getty Images. REHAU possesses an extensive contingent of image and video downloads with the leading image database Getty Images. Images acquired here can be used for REHAU marketing communication worldwide (passing these on to customers and other third person parties is not allowed).
What does this mean for you?
Please use Getty Images as only source for external images: http://www.gettyimages.de/ Filter for Royalty-free images because those are the only ones that are free in our global contract. Go to Getty, click on the Search icon, then on the secondary navigation (gray bar) click on Creative and choose Royalty-free.
Have you found what you were looking for?
Please contact Thomas Leichsenring thomas.leichsenring@rehau.com or Stefanie Wallisch stefanie.wallisch@rehau.com for purchase. Please add the image number as well as the purpose it is needed for.
Please don't do this
Exchangeable and stereotypical images
(©Adobe Stock)
Oversaturated, colour cast images.
Wrong product colour.
Image effects that distract from the product.
Picture collages from different elements
(©Adobe Stock)
Images that do not show the product benefits
Distorted images taken with wide-angle and fisheye lenses
Portraits
Correct illumination and posture
Reflection and unfavourable posture
Bad lighting
Portrait for editorial usage
Portrait for ID card
Engineering progress
Enhancing lives
Maximum cart size of 3 items has been reached!