Good and differentiating packaging design combines product information with brand attractiveness. The packaging has to meet different requirements. It should not only match the product and the REHAU brand, but also attract the attention of the observer and generate buying interest.
Packaging / Product
![Packaging1]([{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1008564/7x5/350/250/da945f84c4675f2c71a2bc696937433e/9DD92FDABA7577015DFC353364D4E88A/packaging1.jpg","400":"/resource/image/1008564/7x5/400/286/a2b821d43401a387682f46b9743e8d73/05B6AF4BD6F09CC43914F605800E9FDB/packaging1.jpg","600":"/resource/image/1008564/7x5/600/428/fc3f6a2af1e57120f3e2de38e2dc02fe/D321952F1F91B3CC13B2019E8327EFB5/packaging1.jpg","800":"/resource/image/1008564/7x5/800/571/db5f6bc24e7adecb450284b2c743de98/21723DE1DE09091709AE780D19EEB66F/packaging1.jpg","1200":"/resource/image/1008564/7x5/1200/857/f8463be4e0e3bedbf0b98697d90b6297/FD57F46F44D47A69963819F8A3DE57AE/packaging1.jpg","1920":"/resource/image/1008564/7x5/1920/1371/b59cdc549d0ac44d55198a625050244a/C33C9BA6B8FC2B9308F064EB9A5AC680/packaging1.jpg"}},{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1008564/7x5/350/250/da945f84c4675f2c71a2bc696937433e/9DD92FDABA7577015DFC353364D4E88A/packaging1.jpg","400":"/resource/image/1008564/7x5/400/286/a2b821d43401a387682f46b9743e8d73/05B6AF4BD6F09CC43914F605800E9FDB/packaging1.jpg","600":"/resource/image/1008564/7x5/600/428/fc3f6a2af1e57120f3e2de38e2dc02fe/D321952F1F91B3CC13B2019E8327EFB5/packaging1.jpg","800":"/resource/image/1008564/7x5/800/571/db5f6bc24e7adecb450284b2c743de98/21723DE1DE09091709AE780D19EEB66F/packaging1.jpg","1200":"/resource/image/1008564/7x5/1200/857/f8463be4e0e3bedbf0b98697d90b6297/FD57F46F44D47A69963819F8A3DE57AE/packaging1.jpg","1920":"/resource/image/1008564/7x5/1920/1371/b59cdc549d0ac44d55198a625050244a/C33C9BA6B8FC2B9308F064EB9A5AC680/packaging1.jpg"}}])
![Packaging2]([{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1008566/7x5/350/250/644966ada7d807bbded0050ec11a1002/4734E437E800B3160C531E0CBFBC6F34/packaging2.jpg","400":"/resource/image/1008566/7x5/400/286/1ab7a3bbdd593c4dc4ca361eb41c04ec/2AE75D27DFF3B28CEAA27B255A0C8C8D/packaging2.jpg","600":"/resource/image/1008566/7x5/600/428/c241d83151a5ef2ad512833e821da74b/548408354A7D533839BB32A43269EDAF/packaging2.jpg","800":"/resource/image/1008566/7x5/800/571/d03a2056f8b11ea805d270a0bb018e53/620FFD83CEADDA0E6EB2BE0241F7D617/packaging2.jpg","1200":"/resource/image/1008566/7x5/1200/857/daa2a2dd4792ff8b448742ce89580993/60BDF470D293F69552C130D11D852B44/packaging2.jpg","1920":"/resource/image/1008566/7x5/1920/1371/d67d191b85c96a12924b7b8e1623efbc/DAC19675EBCDC734C4038A028BE4F5F2/packaging2.jpg"}},{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1008566/7x5/350/250/644966ada7d807bbded0050ec11a1002/4734E437E800B3160C531E0CBFBC6F34/packaging2.jpg","400":"/resource/image/1008566/7x5/400/286/1ab7a3bbdd593c4dc4ca361eb41c04ec/2AE75D27DFF3B28CEAA27B255A0C8C8D/packaging2.jpg","600":"/resource/image/1008566/7x5/600/428/c241d83151a5ef2ad512833e821da74b/548408354A7D533839BB32A43269EDAF/packaging2.jpg","800":"/resource/image/1008566/7x5/800/571/d03a2056f8b11ea805d270a0bb018e53/620FFD83CEADDA0E6EB2BE0241F7D617/packaging2.jpg","1200":"/resource/image/1008566/7x5/1200/857/daa2a2dd4792ff8b448742ce89580993/60BDF470D293F69552C130D11D852B44/packaging2.jpg","1920":"/resource/image/1008566/7x5/1920/1371/d67d191b85c96a12924b7b8e1623efbc/DAC19675EBCDC734C4038A028BE4F5F2/packaging2.jpg"}}])
Product Labelling
In general, REHAU products are marked with the mother brand logo. The monochrome version of the logo is used for this. The brightness of the color on a white product depends on the desired visibility.
In general, 2 options are possible here: Monochrome black, if high visibility is desired or the product is built in or disappears behind a wall or in the basement. Or a light gray for subtle branding in the user's living environment - for example in the living room.
Sub brands are not used in product labeling.
![Productlabel 5 Color]([{"name":"16x9","ratioWidth":16,"ratioHeight":9,"linksForWidth":{"320":"/resource/image/1208158/16x9/320/180/c37315d06b08c72c2afd2d3e93b6f00c/7AAB766DD689FFE38DA8B715765D19CE/productlabel-5-color.jpg","400":"/resource/image/1208158/16x9/400/225/cd3a3767be54144b8b76470a172ae9b6/11883C4BEB0D20397C541D9B6C10C9F1/productlabel-5-color.jpg","600":"/resource/image/1208158/16x9/600/338/40399603ac9a4b4d601d4e8b1c646918/FF3AE39C3251F173FB08EF6D9D772F0E/productlabel-5-color.jpg","800":"/resource/image/1208158/16x9/800/450/829650a1f1b8cacfc03a633240717410/BC8A9FB65CECD45B699414A521E51CE7/productlabel-5-color.jpg","1200":"/resource/image/1208158/16x9/1200/675/656c592a7b2907506b54e525d57ef62f/924C604E9B5F1026F14A8DBC62469E37/productlabel-5-color.jpg","1920":"/resource/image/1208158/16x9/1920/1080/f619c1157005a80865ca5d729eff591c/0E9B5696B81BD408BF3F5E432362D443/productlabel-5-color.jpg"}},{"name":"16x9","ratioWidth":16,"ratioHeight":9,"linksForWidth":{"320":"/resource/image/1208158/16x9/320/180/c37315d06b08c72c2afd2d3e93b6f00c/7AAB766DD689FFE38DA8B715765D19CE/productlabel-5-color.jpg","400":"/resource/image/1208158/16x9/400/225/cd3a3767be54144b8b76470a172ae9b6/11883C4BEB0D20397C541D9B6C10C9F1/productlabel-5-color.jpg","600":"/resource/image/1208158/16x9/600/338/40399603ac9a4b4d601d4e8b1c646918/FF3AE39C3251F173FB08EF6D9D772F0E/productlabel-5-color.jpg","800":"/resource/image/1208158/16x9/800/450/829650a1f1b8cacfc03a633240717410/BC8A9FB65CECD45B699414A521E51CE7/productlabel-5-color.jpg","1200":"/resource/image/1208158/16x9/1200/675/656c592a7b2907506b54e525d57ef62f/924C604E9B5F1026F14A8DBC62469E37/productlabel-5-color.jpg","1920":"/resource/image/1208158/16x9/1920/1080/f619c1157005a80865ca5d729eff591c/0E9B5696B81BD408BF3F5E432362D443/productlabel-5-color.jpg"}}])
![Productlabel 1]([{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1208118/7x5/350/250/efdb07dfe275cd56b981ec7b3c347ee2/7141891A0941C8D0F6CE8054534F5E50/productlabel-1.jpg","400":"/resource/image/1208118/7x5/400/286/151cb8449c5744bd6184bb77bf4e901f/131511E5E771EBC9AA446DCFBF48CE5E/productlabel-1.jpg","600":"/resource/image/1208118/7x5/600/428/d617d5a4285426f4428e9436402200c4/62F97D1177AE566A0D950492BF1244D9/productlabel-1.jpg","800":"/resource/image/1208118/7x5/800/571/ba712b99c7d067999f221bdfbdaf9b2d/C1D4C76C4A2882A7BF8436746D28137D/productlabel-1.jpg","1200":"/resource/image/1208118/7x5/1200/857/6b15d36828aa42ece5199fa715c9982c/3F11F7522245103DCF9ED92736463327/productlabel-1.jpg","1920":"/resource/image/1208118/7x5/1920/1371/d83f0baab7d5da205b3b99ffbf709597/97955D14727AAAB54155C48197F92A4B/productlabel-1.jpg"}},{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1208118/7x5/350/250/efdb07dfe275cd56b981ec7b3c347ee2/7141891A0941C8D0F6CE8054534F5E50/productlabel-1.jpg","400":"/resource/image/1208118/7x5/400/286/151cb8449c5744bd6184bb77bf4e901f/131511E5E771EBC9AA446DCFBF48CE5E/productlabel-1.jpg","600":"/resource/image/1208118/7x5/600/428/d617d5a4285426f4428e9436402200c4/62F97D1177AE566A0D950492BF1244D9/productlabel-1.jpg","800":"/resource/image/1208118/7x5/800/571/ba712b99c7d067999f221bdfbdaf9b2d/C1D4C76C4A2882A7BF8436746D28137D/productlabel-1.jpg","1200":"/resource/image/1208118/7x5/1200/857/6b15d36828aa42ece5199fa715c9982c/3F11F7522245103DCF9ED92736463327/productlabel-1.jpg","1920":"/resource/image/1208118/7x5/1920/1371/d83f0baab7d5da205b3b99ffbf709597/97955D14727AAAB54155C48197F92A4B/productlabel-1.jpg"}}])
Label for installed / hidden products. First choice.
![Productlabel 2]([{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1208120/7x5/350/250/35b5d9c1c5fd4fd770196f5559f192d2/76563E438E547B56983AF1BCF232EF47/productlabel-2.jpg","400":"/resource/image/1208120/7x5/400/286/6e20700e452f1811e3e94ec970d731c1/207887AACC37BDC368EA6B43B2C35404/productlabel-2.jpg","600":"/resource/image/1208120/7x5/600/428/47fa5102346f4a07e737b3f818d43fa5/2C0623437F106398CDAFFC4527F2C12B/productlabel-2.jpg","800":"/resource/image/1208120/7x5/800/571/c6372ae56d545501f90a917780bcb297/B1B41509A46B4737CAABF7A409A3B4A1/productlabel-2.jpg","1200":"/resource/image/1208120/7x5/1200/857/939d947dd49b630554277e743a320b7d/F0D8760269BE95194B8D247B4DC8C9A1/productlabel-2.jpg","1920":"/resource/image/1208120/7x5/1920/1371/7dcc6ba05e15cd85b04a1c31109e2682/06F12EE7C884BCE3D85666BD8984A1D0/productlabel-2.jpg"}},{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1208120/7x5/350/250/35b5d9c1c5fd4fd770196f5559f192d2/76563E438E547B56983AF1BCF232EF47/productlabel-2.jpg","400":"/resource/image/1208120/7x5/400/286/6e20700e452f1811e3e94ec970d731c1/207887AACC37BDC368EA6B43B2C35404/productlabel-2.jpg","600":"/resource/image/1208120/7x5/600/428/47fa5102346f4a07e737b3f818d43fa5/2C0623437F106398CDAFFC4527F2C12B/productlabel-2.jpg","800":"/resource/image/1208120/7x5/800/571/c6372ae56d545501f90a917780bcb297/B1B41509A46B4737CAABF7A409A3B4A1/productlabel-2.jpg","1200":"/resource/image/1208120/7x5/1200/857/939d947dd49b630554277e743a320b7d/F0D8760269BE95194B8D247B4DC8C9A1/productlabel-2.jpg","1920":"/resource/image/1208120/7x5/1920/1371/7dcc6ba05e15cd85b04a1c31109e2682/06F12EE7C884BCE3D85666BD8984A1D0/productlabel-2.jpg"}}])
Label for installed / hidden products. Second choice.
![Productlabel 3]([{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1208122/7x5/350/250/3513499f6a7ef1d23205ad8c975ec4cb/34AB395607930CE9B737D8F437F6F6E0/productlabel-3.jpg","400":"/resource/image/1208122/7x5/400/286/d805452122fc3f858823385b30ce7e63/615C479FB2E4DB63F877AEA1EB0C540B/productlabel-3.jpg","600":"/resource/image/1208122/7x5/600/428/c2284614db9fb7db3252c77af56cee05/3CF217AA00A2EF68E46317FA55CCC1CE/productlabel-3.jpg","800":"/resource/image/1208122/7x5/800/571/2292a0a27fdcc623a27b645330172cfe/CE5E01C2EA58D5C99EAAD32D276C81B6/productlabel-3.jpg","1200":"/resource/image/1208122/7x5/1200/857/e4f4d0cae349acf694fe819305a16796/63816E0C89983BEB9125EABF9B1E3F97/productlabel-3.jpg","1920":"/resource/image/1208122/7x5/1920/1371/717bb1388dcac3c94cfbc2e624840275/3C415439F9C936EE27703734A52B5CDA/productlabel-3.jpg"}},{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1208122/7x5/350/250/3513499f6a7ef1d23205ad8c975ec4cb/34AB395607930CE9B737D8F437F6F6E0/productlabel-3.jpg","400":"/resource/image/1208122/7x5/400/286/d805452122fc3f858823385b30ce7e63/615C479FB2E4DB63F877AEA1EB0C540B/productlabel-3.jpg","600":"/resource/image/1208122/7x5/600/428/c2284614db9fb7db3252c77af56cee05/3CF217AA00A2EF68E46317FA55CCC1CE/productlabel-3.jpg","800":"/resource/image/1208122/7x5/800/571/2292a0a27fdcc623a27b645330172cfe/CE5E01C2EA58D5C99EAAD32D276C81B6/productlabel-3.jpg","1200":"/resource/image/1208122/7x5/1200/857/e4f4d0cae349acf694fe819305a16796/63816E0C89983BEB9125EABF9B1E3F97/productlabel-3.jpg","1920":"/resource/image/1208122/7x5/1920/1371/717bb1388dcac3c94cfbc2e624840275/3C415439F9C936EE27703734A52B5CDA/productlabel-3.jpg"}}])
Label for products in the consumer’s area of life. First choice.
![Productlabel 4]([{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1208124/7x5/350/250/30d60199bea4dc04138b9ed0f7bbb333/05E1BC78F20F7A367A9119D1B7341E58/productlabel-4.jpg","400":"/resource/image/1208124/7x5/400/286/205fb724515b13a6d1819c948819aed7/809AD7A8DDC6CC823BAC5B84DE4058E6/productlabel-4.jpg","600":"/resource/image/1208124/7x5/600/428/a2d90287a109c959d008bc42802c472f/826A1033D61296AC02D958518163D01B/productlabel-4.jpg","800":"/resource/image/1208124/7x5/800/571/bafe0b3e5688b2815056c4a394ab5c42/CE51A87F46AD43A3097A62D65C464A64/productlabel-4.jpg","1200":"/resource/image/1208124/7x5/1200/857/7ebae95497a2408efa486b70424485d2/AFD2A487E5EE45D4C7DBC99D18034CD8/productlabel-4.jpg","1920":"/resource/image/1208124/7x5/1920/1371/4f1c978748ba7926dcecc2fa6cd0620/13BE9C03F8D3256954FAFEC617904E91/productlabel-4.jpg"}},{"name":"7x5","ratioWidth":7,"ratioHeight":5,"linksForWidth":{"350":"/resource/image/1208124/7x5/350/250/30d60199bea4dc04138b9ed0f7bbb333/05E1BC78F20F7A367A9119D1B7341E58/productlabel-4.jpg","400":"/resource/image/1208124/7x5/400/286/205fb724515b13a6d1819c948819aed7/809AD7A8DDC6CC823BAC5B84DE4058E6/productlabel-4.jpg","600":"/resource/image/1208124/7x5/600/428/a2d90287a109c959d008bc42802c472f/826A1033D61296AC02D958518163D01B/productlabel-4.jpg","800":"/resource/image/1208124/7x5/800/571/bafe0b3e5688b2815056c4a394ab5c42/CE51A87F46AD43A3097A62D65C464A64/productlabel-4.jpg","1200":"/resource/image/1208124/7x5/1200/857/7ebae95497a2408efa486b70424485d2/AFD2A487E5EE45D4C7DBC99D18034CD8/productlabel-4.jpg","1920":"/resource/image/1208124/7x5/1920/1371/4f1c978748ba7926dcecc2fa6cd0620/13BE9C03F8D3256954FAFEC617904E91/productlabel-4.jpg"}}])
Label for products in the consumer’s area of life. Second choice.
