QR Code

QR codes are used to provide additional information that the print medium cannot generate – videos, websites, interactions that are called up by scanning the code. The QR code must offer a real added value. At REHAU, we use the QR code without a company logo because we are in our own layout behaviour anyway, the error correction properties are worse compared to normal QR codes and the code has to be printed larger.

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Design and creation

QR codes at REHAU are always black and placed on a white background. It is easy to generate the QR code directly in Adobe InDesign. Object > Generate QR Code.

Size and reading distance

In the ad the minimum size for readability is 15 x 15 mm if the content is only one URL link. To know the ideal size, use the following simple formula: Size of the QR Code = Distance between the QR Code and the Scanner / 10. Example : 20 cm square to read it at 2 m away.

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Engineering progress

Enhancing lives

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