REHAU has a distinct, modern colour palette. Our revised colours have a more digital feel and give us a fresher and younger look. White is used neutrally as a background colour for logo and text. Active Red and Smart Green are used as reduced to point out significant content and to define highlights (info boxes, call-to-action, teaser texts, eyecatcher). Black is primarily used for text. The only colour from our palette that has tints is black.
Do not: Never use REHAU corporate colours as gradients
Never use REHAU corporate colours lower than 100%
Usage of the colours
The brand colours emphasise the following elements: Call-to-action, Smart Tag, Logo, Highlight Typography, Eye-Catcher, Infobox, Buttons, Links. The brand colours are always used in equal proportions. Pay attention, to follow the colour ratio (80 % black & white + 10 % Active Red + 10 % Smart Green). The core basic colours are white & black/all tints of black. When using Active Red, do not forget to use also Smart Green. Within one page, must always be both colours – Active Red and Smart Green.