Illustrations are important brand elements because they combine the content of brand communication with brand colours and style elements in a reduced and focused way. The resulting images have a high recognition value and create a unique brand experience. The line is our fundamental design element. Filled areas set highlights and maintain the balance with the contours of the elements.

Focus on the essentials

Illustrations are used within REHAU communication to reduce functions and abstract facts and to illustrate them in an emotional way. The use of primary colours in the illustration contributes to brand identification.

Principles

REHAU illustrations follow the principles of simplicity. The implementation is mainly done by lines. Orientation for the line thickness: 1 pt for an image area DIN A4. Colour areas are used in a restrained and, above all, focussing manner. Shadows in shades of grey facilitate orientation in the room. Product colours are reproduced via a range of secondary design colours. Gradients and tints are not used.

Illustrations for installation instructions in isometric or frontal view, created in CINEMA 4D.

Vector graphics for installation instructions in isometric or frontal view, created in Adobe Illustrator. Relevant for technical illustrations in brochures, installation instructions, title illustrations etc. On title pages of installation instructions, the illustration gets a light grey background (20% black) in order to make the FloatingBox visible.