In a REHAU movie different brand elements come together. Brand elements, typography, visual language and illustration style merge to form a unique symbiosis that effectively and emotionally conveys the brand idea in the moving image.
Structure of the film
REHAU films have a clear structure: intro with descriptive title, main part, outro with logo, SmartTag and call-to-action if necessary. All elements are available in the template. Font sizes and alignment are mandatory. The colour look is identical to our photo style. Authentic colours, high black content, warm light, strong contrast, reduced saturation with realistic skin tones.
In just a few minutes, explanatory films convey complex content in the most entertaining way. The aim is to simplify content and keep the viewer interested. For REHAU explanatory films are an opportunity to show the brand appearance (brand colours, typography, illustration style and visual language) in a moving image together with product benefits.
Animation to explain technical aspects or installation sequences. The perspectives used are analogous to the possibilities of illustration: frontal view or isometry. The colour spectrum is based on the colour palette offered by our illustration.
Photo-realistic installation movie
Assembly steps are animated in the 3D program. The rules of photo-realistic 3D illustration are also valid here: The background is white, we use realistic soft shadows, the perspective is frontal or isometric. The focus is on the correct installation and use of the product. Details that are not required are not shown.
Animated persons in REHAU explanatory films facilitate the comprehensibility of the described contents. The proportions of the bodies and the movements are almost realistic.
Video preview thumbnail. 1280 x 720 Pixel
Preview thumbnails for videos are usually generated automatically from the uploaded film. An individually created thumbnail offers the possibility to choose the most suitable sequence and to place the brand plus title clearly.