Photography

Our photography style is an important part that completes our brand experience, forward thinking, impactful and welcoming as well as a visual interpretation of our purpose. The examples shown here are orientation for image processing. It does not make sense to provide a universal filter, as the lighting conditions can be very different in each shooting.

Color look of the REHAU imagery

The REHAU picture world is inviting and impressive. The pictures have a high proportion of black and are very rich in contrast. The saturation is slightly reduced, the skin tones nevertheless appear lively. However, the colours of the products remain authentic and unchanged.

The color spectrum of the image is believable and dynamic. The scene is flooded with warm light. This effect can be improved by using the ColorLookUp “Crisp_Warm” in Photoshop. In general, however, it is not possible to provide a universal filter for processing, as the lighting conditions on the set are always different. The many examples on this page are intended to provide orientation.

The different styles of the REHAU imagery

Product shot

Style 1 / Product Shot

Product in use

Style 2 / Product in use

Lifestyle

Style 3 / Lifestyle


Case studies

Style 4 / Case studies

Assembly

Style 5 / Assembly

Corporate

Style 6 / Corporate

Style 1: Product hero shots

  1. Single products shot at the highest level of quality
  2. Shot always against a neutral background (white or light gray)
  3. Sharp imagery with a deep depth-of-field (all in focus)
  4. Equal lighting, shot in a studio environment
  5. Authentic soft shadows (no drop shadow)
  6. Almost frontal views
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Style 2: Product in use

  1. Exciting product photos that highlight details or USP
  2. Sharp images with shallow depth of field (details in focus)
  3. Uniform lighting shot in a studio environment
  4. Subtle shadows (no drop shadow)
  5. Real life situations (unmade bed, randomly placed objects)
  6. Surprising/unexpected details in the images
  7. No over-styled props like designer sofas. Each prop is indicative of the person's lifestyle.
  8. The image should show that a person is living here (nothing obviously staged, generic, or artificial)
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Style 3: Lifestyle

  1. People diversity in gender, age, and ethnicity
  2. People are captured in their authentic settings looking natural
  3. Real people and situations (e.g. no direct eye-contact, instead using creative photographic angles)
  4. The individuality and personality of the people come across in every picture
  5. Color conscious (e.g. no bright colors in clothing, more focus on product)
  6. Open-ended storytelling (e.g. boy looks out airplane window)
  7. Details/stories that put a smile on your face (e.g. man pets his dog after work)


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Style 4: Case studies

  1. Use natural light where possible to capture the authentic environment
  2. Environment should be clean, and be captured in an impressive and captivating perspective
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Style 5: Product assembly

  1. Use natural lighting
  2. Unstaged and authentic location (onsite shoots)
  3. Environment should be clean, and be captured in an impressive and captivating perspective  
  4. It’s about REHAU products and services, not the people themselves
  5. Color conscious (e.g. no bright colors in clothing, more focus on product)
  6. One hero color per shot, if possible, a brand color
  7. Candid style imagery with real people (e.g. not models)
  8. Shoot in perspective that best fits the product assembly situation
  9. Create imagery that promotes open-ended storytelling

Style 6: Corporate imagery

  1. Real people who work for REHAU in their authentic setting
  2. People diversity in gender, age, and ethnicity
  3. Candid style imagery with stakeholders (avoiding eye-contact)
  4. Gives the feeling of a dynamic, creative, thoughtful, and visionary work environment
  5. Authentic props that are inspiring and thought provoking
  6. Exciting compositions to bring the customer into our world
  7. Open-ended storytelling (e.g. man sits at his desk contemplating)


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Getty images

How to order photos from Getty Images?

REHAU has a worldwide contract with Getty Images. REHAU possesses an extensive contingent of image and video downloads with the leading image database Getty Images. Images acquired here can be used for REHAU marketing communication worldwide (passing these on to customers and other third person parties is not allowed).

What does this mean for you?

Please use Getty Images as only source for external images: http://www.gettyimages.de/ Filter for Royalty-free images because those are the only ones that are free in our global contract. Go to Getty, click on the Search icon, then on the secondary navigation (gray bar) click on Creative and choose Royalty-free.

Have you found what you were looking for?

Please contact Thomas Leichsenring thomas.leichsenring@rehau.com or Stefanie Wallisch stefanie.wallisch@rehau.com for purchase. Please add the image number as well as the purpose it is needed for.

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