Social Media | REHAU Brand Portal

Social Media

Advertising is an important part of social media marketing. In contrast to the layout principle of printed REHAU ads, social media ads have to manage with less space and also remain legible when scrolling quickly. This is why we do not use the floating box here. Loud, colored posts alternate carefully with photo series. The guidelines for our color spread also apply here – only approx. 20% of all posts should contain full colored areas. The logo can optionally be used as a watermark.

Images in 1:1 aspect ratio

This is the format for feed images on Facebook, Instagram, LinkedIn, for example. The recommended resolution should be at least 1,200 x 1,200 pixels. Possible file types: JPG or PNG. Pictures containing more than 20% text may be delivered as reduced display. The InDesign template in the download contains some design layouts. Please do not exceed the amount of text.

Mother Brand

Images in 16:9 aspect ratio (full landscape)

Universal wide format for photos and film. In social media for example used for Facebook title photos and slideshow. The recommended resolution should be at least 1,920 x 1,080 pixels. Possible file types: JPG or PNG. Pictures containing more than 20% text may be delivered as reduced display. The InDesign template in the download contains 10 possible layouts. Please do not exceed the amount of text.

Mother Brand

Sub Brand

Simply replace the logo and add a factor of 0.825

Images in 9:16 aspect ratio (full portrait)

Universal portrait format for photos and film. Used for advertisements in Stories, Instagram Story Post, WhatsApp Status. The recommended resolution should be at least 1,080 x 1,920 pixels. Possible file types: JPG or PNG. Pictures containing more than 20% text may be delivered as reduced display. The InDesign template in the download contains 10 possible layouts. Please do not exceed the amount of text.

Mother Brand

Sub Brand

Simply replace the logo and add a factor of 0.825

Video Stories in 9:16 aspect ratio (full portrait)

For Instagram Stories, a format of 1080 × 1920 px is ideal so that the entire screen of the smartphone is filled. No text should appear in an area 250 px from the top of the image, as this is where the Instagram profile is displayed.